The current economic downturn has intensified the need to buy made-in-Nigeria goods with government leading a campaign on the matter
At an NTA TV Enterprises partnership forum with Buynaija and the Manufacturers Association Of Nigeria (MAN), this message was further reiterated as well as its ability to revive the entrepreneural skills of the nation’s teeming youths.
Since 2012, this project has been domiciled with the Federal Ministry of Trade and Investment. It is objective is to promote Nigerian goods and services.
This goal is not just for the benefit of large scale entrepreneurs but also to give small scale entrepreneurs the opportunity to have their products accessible to Nigerians and foreigners.
The buynaija team’s partnership with the Nigerian Television Authority NTA is intended to create more awareness and promote the authenticity of locally made products
The project which has kick-started a process to launch the first ever e-commerce portal called buynaija.com has the active participation of NIPOST which serves as a strategic partner due to its ability to make products easily accessible to local producers either online or offline
This partnership is expected to serve as an avenue for Nigerians to look inwards so as to contribute their towards the growth and development of the Nigerian economy and this partnership