Nigeria’s ecommerce market was recently valued at US$1.3Billion (N225 Billion) with 25% annual growth by VentureBurn InC. In view of this, NTA has acquired from YuuZoo the exclusive license for TV Partnership for Ecommerce in Nigeria. This follows similar partnership with Etisalat Nigeria in 2014. A move deemed necessary to create in road into Nigeria’s already competitive ecommerce market. Yuuzoo will manage and host the virtual shopping Mall as well as the advertising platform, the e-commerce platform and the payment platform.
Under the agreement, Yuuzoo will for Nigeria and others markets that NTA reaches build, launch and manage a fully localized version of its virtual shopping Mall. NTA will in turn provide extensive marketing of the localized version of www.yuuzoo.com through its TV networks and Programmes.
According to YuuZoo Chairman & CEO, Thomas Zilliacus – “The one billion people in Africa represent an enormous opportunity in social e-commerce and social networking. Nigeria, with its 174 million populations, is by far the largest market in Africa. We are immensely proud for having been chosen as Partner to Nigeria’s largest TV Network”
Maxwell Loko who is the managing Director of NTA-TV Enterprises said “we are very happy to have created this partnership with Yuuzoo. Yuuzoo is a global leader in 3rd generation mobile-optimized social e-commerce. Yuuzoo has average visit times that are more than 5 times those of Facebook, and return user percentage of up to 95%. We are convinced that together we can offer Africa TV viewers a very exciting new experience, where they have virtual shopping mall in addition to a market where we can meet new friends, shop, watch TV, purchase or rent movies, and play games through one single login on all devices”, he concluded.
Headquartered in Singapore and listed on the SGX mainboard (SGX: AFC), with access to over 85million registered users and 700 million TV viewers across 164 countries, YuuZoo in a unique way combines social networking, e-commerce and gaming in a mobile-optimized, fully localized virtual shopping mall, where the consumer can access hundreds of targeted social networks, targeted shops and targeted entertainment through one single login. All networks are localized for each market as comes to language as well as merchandise and design.