Singapore Exchange listed YuuZoo Corporation Limited (“YuuZoo” SGX:AFC) – one of the world’s fastest growing third generation social e-commerce networks – today announced that its joint venture with Nigerian Television Authority (NTA), the largest TV Network in Africa1, has launched a new football show, “FansConnect”, which markets football games and virtual clubhouses for top EPL clubs including Chelsea, Manchester City, Liverpool, Tottenham and Arsenal.
After obtaining distribution and marketing rights for Circle of Champions (“CoC’) hugely popular mobile games for top football clubs, YuuZoo tapped NTA as a strategic partner to introduce the games to the African continent. NTA is Africa’s leading TV network and has an extensive reach to 189 million people. Football is the most popular sport in the African region. YuuZoo has identified NTA as the perfect partner to market CoC’s football games, which have proven vastly popular and have generated very strong revenues in Europe.
In Europe, CoC’s football games for the world’s top football clubs have had an Average Revenue Per Paying User (“ARPPU”) of USD 422.00 from in-app purchases. YuuZoo has added social networking and e-commerce in the form of Virtual Clubhouses for each team, which have the capacity to increase the ARPPU to over USD 1,000.00.
CoC’s highly engaging games provide the players with the chance to win unique, once-in-a-lifetime prizes, with the top prize giving the winner a week with the club they support, during which week they get to meet their idols, watch a top game from a VIP box at the stadium together with former stars of the club, and buy fan memorabilia at the club’s fan shop.
NTA will utilise several marketing platforms, including the launch of FansConnect, a premier TV show in a series of television programs to be created by WeConnect (http://www.weconnect.ng/). These television shows aim to reach and unite football fans across Africa and are geared for a smooth transfer of a live TV audience to active online users on the WeConnect platform.
Says Maxwell Loko, Managing Director, NTA TV Enterprises: “Nigeria loves football and we are extremely excited about the opportunity to work together with Circle of Champions (CoC) and YuuZoo. The clubs that CoC has created mobile games for are household names here in Nigeria. Clubs like Chelsea, Arsenal, Liverpool and Manchester City enjoy a massive following. The possibility for an African fan to spend a week with the club he supports is expected to create significant game revenue. We are very happy to bring this opportunity to all mobile gamers in Nigeria. I believe this will be an instant hit” he concluded.
Says Thomas Zilliacus, Executive Chairman, YuuZoo Corporation: “YuuZoo is very excited about the launch of FansConnect and extremely pleased to work together with NTA, Africa’s largest TV network. We know how passionate African football fans are. The games the TV show will market have in Europe reached an ARPPU of USD 422.00. While the average purchasing power in Africa is lower than in Europe, this may well be offset by the passion of the African fans. We look forward to a long, strong and high revenue-generating partnership with NTA and expect to together launch many more games and virtual clubhouses” he concluded.