Netflix has secured exclusive broadcasting rights to all 104 matches of the 2030 FIFA Men’s World Cup in Spain and Andorra, marking a major expansion of the streaming platform’s presence in live football coverage.
The agreement will see the streaming giant broadcast every match of the tournament live, alongside pre-match, half-time and post-match programmes offering a Spanish perspective. Netflix also plans to introduce a daily highlights programme on matchdays and additional content ahead of the competition.
Despite the exclusive streaming arrangement, viewers in Spain will have access to at least one match per matchday free of charge on Netflix. A separate package of games, including every match involving Spain, both semi-finals and the final, will also be made available to a national free-to-air broadcaster. The broadcaster has yet to be named, with further details expected closer to the tournament.
Netflix’s Chief Content Officer, Bela Bajaria, said the agreement would bring the competition closer to fans in the two territories, particularly as Spain prepares to co-host the tournament as defending world champions.
“Few events unite people like the World Cup,” Bajaria said, adding that the tournament’s passion, pride and stories become part of a nation’s culture and are remembered for generations.
She described the prospect of welcoming the world to Spain in 2030 as a special moment for Spanish football fans, noting that the country would enter the competition as reigning champions.
FIFA Secretary General Mattias Grafström also welcomed the partnership, saying the governing body looked forward to working with Netflix to bring the tournament to supporters across Spain and Andorra.
The 2030 World Cup will mark the centenary of the competition, first held in Uruguay in 1930. Spain, Portugal and Morocco will jointly host the main tournament, while Uruguay, Argentina and Paraguay will stage special centenary matches to commemorate the event’s 100th anniversary.
The deal further strengthens Netflix’s growing relationship with FIFA. The platform also holds the broadcasting rights for the 2027 and 2031 FIFA Women’s World Cups in the United States and Canada, expanding its involvement in major international football competitions.
Beyond football, Netflix has continued to invest in live sports, including selected NFL and MLB games, WWE programming, boxing and mixed martial arts events. The 2030 agreement represents another step in its effort to broaden its live entertainment offering and compete with traditional television broadcasters.
The financial terms of the agreement were not disclosed. The rights announced cover Spain and Andorra and do not mean Netflix will broadcast the 2030 World Cup exclusively worldwide.
